We’re extremely proud to be working with Shands, one of Florida’s largest and most respected hospital systems. Below is a campaign promoting their “softer” mammograms. Healthcare marketing always carries a large sense of responsibility. If we don’t raise patient awareness and inspire them to take action, it’s not unreasonable to say that lives may be affected.
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Whether you’re a publicly traded company or mom and pop store, it’s becoming more and more apparent that employing a niche-based marketing approach is the wave of the future. In today’s highly fragmented society, you can’t be all things to all people. The most successful clients narrow their focus and own their niche. read more »
Papa John’s cares about its own. They launched an internal marketing campaign to motivate thousands of Papa John’s employees nationwide to focus on their health. Along with happier, healthier employees, Papa John’s wanted to lower absenteeism, increase productivity and reduce insurance premiums. Spark helped Papa John’s create the campaign idea, which included this memorable logo. Here’s what they had to say…
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