For an advertisement to be successful, it must stand out from the competition. Ads are everywhere, and people have only a limited tolerance for the influx. How can you craft your advertisement to reach your target audience over the cacophony of messages competing for their attention? The tone of your advertisement is one of the key considerations. Tone can be the difference between a memorable ad that people talk about for years and a boring ad that fades into the background.
There are as many tones for you advertisement as there are adjectives in the dictionary. With the vast array of choices, it is easy to choose a standby tone with proven success. Some of the more commonly used tones are humorous, serious, cute, and sexy. On the other hand, these tones are somewhat overused. Without a good dose of creativity, the only way a sexy ad, for example, can outdo the competition is to become sexier. You can see the logical end to that battle. Humorous ads are also a popular choice, but with a wide range of jokes, puns, and slapstick comedy available, it may be easier to compete with the myriad of ads set in this tone.
When you have so many choices for tone, an easy way to start the process of choosing the right tone for your product is to brainstorm with your Jacksonville advertising agency. While looking up random adjectives is certainly a way to get ideas, you should instead brainstorm adjectives that describe your product, your audience, and your message. Your tone should complement your product, and relate to your target audience in a positive manner. Furthermore, the tone should effectively promote the message you want to send. Your Jacksonville advertising agency can help you get an outsider’s view of your product and message, and has the data on how to best relate to your target audience. Once you have chosen the perfect tone for your advertising campaign, it will be easier to draft and script and produce the ad.
A creative tone is one of the best and easiest ways to stand out from your competition’s advertisements. The best ads are the memorable ones, and the tone you choose is how you relate to your target audience. Let Spark, your favorite Jacksonville advertising agency, help you choose the perfect tone for your ad campaign, and then bring it to life. Call or click here to make an appointment now!
There are a myriad of techniques and special features you can incorporate into a video advertisement. One creative video production Jacksonville technique is to use 3-D animation to demonstrate a product or procedure. As can be seen from movies and video games, 3-D animation can appear as life-like as a live actor, with capabilities from having an animated actor, to simple demonstrations on design and use.
One industry that can benefit from the use of 3-D animation in video production Jacksonville is the health care industry. Everywhere a hospital or clinic uses a video, from waiting room monitors to training videos to video advertisements, a 3-D animation can help the audience understand complex concepts related to health care. For example, a manufacturer of artificial knees could use a 3-D animation to show how the product works, why it is superior to the other artificial knees on the market, and, in presentations to surgeons, show how to implant it. Alternatively, a manufacturer of antacids could use a 3-D animation to show how your antacid breaks down more quickly than the competition, giving fast relief to painful heartburn. On a waiting room monitor, a hospital or clinic could show the basic anatomy of commonly injured joints or organs, followed by an explanation of a procedure for treatment, or even the cumulative effects of smoking on the lungs.
Outside of health care, 3-D animation has many uses for video ads in other industries, both online and off. For example, many automobile makers are using 3-D animation to show the features of the vehicle, often by taking layers off of the vehicle and adding them one at a time to create the whole package. 3-D animation has also been incorporated into educational videos for primary and secondary schools as well as in college and university level courses, especially those in the sciences and history. More universally, one common use of 3-D animation is in safety training videos, both for employees and clients.
Any business in any industry can use a 3-D animation. All it takes is a little creativity and an expert in video production Jacksonville to bring your idea to life. Do you think your business could benefit from a 3-D animation in your video production Jacksonville? If so, call or click here now!
Video advertising is quickly becoming one of the main forms of advertising a business uses to attract customers. Video catches a consumer’s attention with motion, and can relay a longer, more persuasive message than a print or static ad. How persuasive a video advertisement is depends on several things, including the message, the script, and the location. In fact, location is one of the first things to choose when contemplating a video advertisement because the location can affect the script, the actors available, and the message you want to send.
Choosing a location is not as easy as it sounds. There is a reason Hollywood studios have entire teams that do little other than scout locations. While your video ad is not likely to be nearly as complicated as a box office picture, there are similar things to consider when choosing a location for video production Jacksonville.
o Do you want to film your video inside or outside? Regardless of where you would prefer to shoot film, you need to think about the weather and the time of year you will be filming the ad. For example, if you want to film an advertisement centered on a swimming pool, you may not want to schedule filming in the afternoon during rainy season. Similarly, filming a beach scene in the middle of a winter storm would be equally ineffective. Even if you want to film inside a building, the weather and the time of year can play havoc with lighting and mood.
o Should you film your advertisement in a studio or on site? There are pros and cons to any location you choose for video production Jacksonville. For example, you can change a studio to reflect a scene almost anywhere, depending on the skill of your set designers and you budget, but most studio spaces are small, meaning there is less room for your actor to move around. In contrast, filming on site can be exciting as you can choose the location to fit your imagination, instead of the other way around. However, there is only so much you can do to customize an on site location, especially if the location is owned by a third party, and you may end up with a very stringent filming schedule.
o What is your budget for the advertisement? Location fees can be steep, depending on where you go, although many studios are less expensive at first glance than an outside location. There are other costs to consider as well, such as travel time for the video production Jacksonville crew, actors, and company representatives, along with hotels, food, and other miscellaneous expenses incurred when you travel.
Although there is a lot to consider when choosing the best location to film your video advertisement, you don’t have do it alone. Let the experts at Spark walk you through the entire process, and help you choose the best location to convey your message. Click here to make an appointment today!
These days it seems like the Internet is taking over the entire shopping experience. Black Friday has waned in favor of Cyber Monday. Coupon clipping no longer requires a newspaper subscription, and Groupon makes even coupons somewhat obsolete. The Internet has not spared any industry, including the housing industry. People shop and compare homes online through websites like Zillow and through those owned by real estate companies. Apartment complexes and retirement communities are not exempt from the Internet shopping sensation. A great website from our Jacksonville web design experts for an apartment or retirement community could mean few vacancies and a higher rent. A poor website could leave your community lagging behind the competition.
What makes a great website for an apartment or retirement community? Like other websites, your community website should be clearly designed, not too cluttered, and very user friendly. Think about who your residents are, and what kind of residents you want to attract. Is your community near a college or university? Perhaps you should go with a trendy design for your website and emphasize fun amenities and the proximity to school and nightlife. Are your residents mainly senior citizens? Larger text, combined with more pictures, and ease of navigation should be among your primary concerns.
Next, work with your experts in Jacksonville web design to think outside of the box. What features would your residents like to see on your website? Everyone looks at the floor plans of each unit, but how can you be better than your competition? Would your potential residents like a feature where they can place their furniture to make sure it fits? Consider also keeping your website updated in real time when apartments come available. Most importantly, just like any other business, a community has a style and personality. Make sure that style and personality are apparent from your website.
Designing and maintaining a website can be hard work, and the best websites are designed and maintained by experts. Here at Spark, our Jacksonville web design experts are waiting to help you! We will work hand-in-hand with you to customize your website for your residents and business model. Call or click here for a consultation today!
Everyone knows that your friendly, neighborhood advertising agency can produce video advertisements for your business, along with the print ads, stationary, business cards and the rest of the trappings of a successful business. What you may not know is that our experts in video production Jacksonville can do much more than a simple ad spot.
What other kinds of videos do you need for your business? Think creatively! Do you advertise on the Internet with pop-up ads, sidebar ads, or header ads? Think about going to a video instead of a still frame. If a picture is worth a thousand words, a video is worth hundreds of pictures. Remember that movement catches the eye and draws the attention, adding still more value to the video as an advertising tool. It is easy to ignore a static ad on the side of a window, or click out of a pop-up without really looking at it when it is just a still frame. Once you catch the customer’s eye, you can impart your message, and hopefully, get a new consumer.
Do you have a website? Think about how much information you can provide if you use videos in place of text. Of course, having a website that is nothing but videos may not be the best idea for your business, so you should consult with our video production Jacksonville experts to create a strategy for getting the most out of your digital space.
How do you train your employees? In most industries, training is an ongoing phenomenon, requiring hiring teachers, or paying another employee to teach instead of doing their normal job, reserving classrooms, and paying all of your trainees to attend lecture after lecture. Some of those expenses are unavoidable, but you may be able to cut costs by creating video training that can be used over and over, without the expense of hiring a teacher each and every time.
There are myriad ways you can use video production Jacksonville to help your business grow and reduce overhead. Call or click here to talk to one of our experts about how video can impact your business for the better.
February is a month of moments. The more romantic moments are most prevalent during Valentine’s Day celebrations, but there are also moments to remember the birthdays of Abraham Lincoln and George Washington. Ash Wednesday also falls in February, as does the Jewish holiday of Purim. As holidays and memorial days pass, however, the moment passes with them. Turning your business or product into a moment with our experts in video production Jacksonville can create a much more lasting impression that keeps you ahead of your competitors in the customers’ minds.
Kodak is among the first companies to use an effective advertising campaign to make their business a moment. They were aware of the fact, and even made it their slogan (“It’s a Kodak Moment”). Kodak focused on the idea of a moment as a memory that could be preserved for all time with their cameras and film. Even though film has long been surpassed by digital photography, everyone still knows about Kodak as they create and preserve their own moments.
Jewelry stores quickly discovered how they, too, could create a moment. Kay Jewelers and Jared, the Galleria of Fine Jewelry, crafted their advertisements around more romantic moments, the giving of fine jewelry to your loved one. The moment created is one fondly remembered every time a person wears Kay or Jared jewelry, sees their stores, or opens one of their velvet boxes.
Facebook took the idea of a moment to social media. People use both Facebook and Twitter to tell the world, or at least their 10,000 friends, about the myriad moments in their lives, ranging from a change in relationship status, to the funny thing their boss or teacher said in class, to simply what they are doing at the time. In fact, one of the biggest purposes of social media, such as Facebook and Twitter is to find out what your friends are up to at this moment.
Do you want your business to be associated with a moment? Any product or service can be a moment with the right ad. The perfect advertisement will require brainstorming ideas with a great team and experts in video production Jacksonville to put that moment into the hearts and minds of the consuming public. Here, at Spark, we have the team you need to create the perfect moment for your business. Call or click here now to see what our video production Jacksonville experts can do for your business!
Globalization is changing the way we do business. We communicate with people on the other side of the globe instantaneously; it is common for a single business entity to have offices or stores in multiple countries around the world. And the Internet is one of the greatest catalysts of the era. In fact, it is more common to start shopping online than in stores, due to the ease of price and product comparison.
So what does this mean to you? If you don’t have a website for your business, it is time to create one. If you already have a website, you should take the time to update your website and reconnect with your current client base by better addressing their needs. What are your customers’ needs? Some things vary business to business and market to market, but some of the needs transcend the entire marketing world. As coupon clipping becomes a national trend, offering printable coupons on your website may drive additional traffic to the site, and into your business. Additionally, nothing turns a customer away like an unattractive, out of date, or complicated website. That’s where Jacksonville web design through Spark can help. We have a staff of experts in Jacksonville web design who will work with you to set up the perfect website for your clients’ needs and desires.
Do you want to expand your business? You can reach a broader customer base in the international market by offering a complete and easy-to-use online shopping experience. Customers love to shop on websites that are efficient and easy to navigate. The fewer the clicks needed to search for a product, add it to the cart and pay, the more likely you are to gain repeat customers, especially since your product is the best in the market. Your Jacksonville web design experts at Spark can create a simple, cost-efficient shopping mechanism to your business’s website that your customers will love.
Don’t worry if you don’t have a staff web designer because we at Spark are at your service! We are a full-service advertising agency, and our staff includes Jacksonville web design experts, as well as the people to address your other advertising needs in one place. Click here to get started on your new website today!
Every year, the American obsession known as football culminates in the Super Bowl. Even those who don’t care about sports, or whose teams long fell out of convention for the title tune in, if not for the game, then for the advertisements. In short, this one game is an advertising gold mine for those who can get a spot during the game. This year, the ads were myriad in tone, from humorous to serious, and in creativity. Some ads were little different from those played the rest of the year, while other companies took the challenge to show truly creative ads to showcase their products. These creative ads can serve as inspiration for you and your Jacksonville advertising agency to produce an even better ad for next year’s big game.
Some of the longer ad spots were used not to promote a product directly, but as a tribute to a sector of America. Jeep chose to use its two-minute spot to salute our soldiers and the families that they leave behind. Jeep shows its vehicles as part of way to get home to those families, touching a patriotic nerve for those in the market for a new vehicle. Dodge saluted farmers for their grit, endurance, and the sacrifice they make to keep producing our food. Both ads focused on the family, and on industries that use their products. The patriotic tone and subject matter will keep those vehicles at the top of consumers’ minds every time they go to the store, or think about our soldiers overseas.
These tribute ads are in sharp contrast to some of the creative shorter ads that made up the bulk of the spots available. One of the funniest ads was the Doritos ad in which a man is convinced to play dress-up with his daughter just before the big game in exchange for a bag of Doritos. He was mortified at the idea of the guys seeing him, but when they come looking, they decide to join in and share that bag of Doritos. It leaves the unspoken and very effective question: “what would you do for a bag of Doritos?”
Audi and Mercedes went for a more serious note, highlighting the power and prestige that comes from driving these luxury brands. Audi focused on how much fun driving an Audi to prom can be, while Mercedes highlighted one of its most affordable models, while hinting that the car may still be worth your soul. Both car ads were effective and creative in getting their point across.
Now is the time to start thinking about your company’s next Super Bowl ad spot. You need the perfect Jacksonville advertising agency to help you from concept to production. We at Spark, a creative Jacksonville advertising agency, can help you turn your dreams into Super Bowl reality. Call or click here to tell us about your Super Bowl ideas today!