Narrow Your Focus and Go Niche

Whether you’re a publicly traded company or mom and pop store, it’s becoming more and more apparent that employing a niche-based marketing approach is the wave of the future. In today’s highly fragmented society, you can’t be all things to all people. The most successful clients narrow their focus and own their niche.

Proving that theory correct is attorney Chris Burns. Spark worked with Mr. Burns to successfully integrate his passion for cycling with his day job. Rather than focusing broadly on “accidents and injuries” as 99% of personal injury attorneys do, cycling cases are his niche. Below are the ads that we created. You can also check out the site we developed at www.floridacyclinglaw.com.