Shands promotes “softer” mammograms

We’re extremely proud to be working with Shands, one of Florida’s largest and most respected hospital systems. Below is a campaign promoting their “softer” mammograms. Healthcare marketing always carries a large sense of responsibility. If we don’t raise patient awareness and inspire them to take action, it’s not unreasonable to say that lives may be affected.

This campaign for Shands Advanced Breast Imaging Center included direct mail and outdoor. We’re happy to report that the campaign has garnered such great results it’s being continued and expanded.